What Are Web Analytics Information Technology Essay

What Are Web Analytics Information Technology Essay Web analytics is reporting and analysis of data on website visitor activity. It is not only a tool to measure web traffic but also can be used as a tool for business and market research. Techniques used to access and improve the contribution of e-marketing to a business, such as referrals, clickstreams, online research data, customer satisfaction surveys, leads and sales. Thus, marketers use web analytics exploring data and reports to build their knowledge on customers preference and behavior according to types of sites, which areas customers click more often when they online. It also helps marketer understand their customers better and improve their business performance. (Dykes, 2012) Marketers wanting to conduct web-analytics have to first go through the following stages. (Figure I) These are three stages that they need to concern when setting up a web analytic tool. The analysis is the ticket for them move from Steupland to Actionland. It is the isolating of meaningful and actionable insights in data and reports that when acted upon by your organization can drive business value. (Dykes, 2012) Alignment stage: At this early planning stage, it is necessary for marketer to gather their business objectives and capture stakeholders online behavior by their online measurement strategy. Clearly understand measurement strategy and well analyze visitors is critical to success. Thus, marketers have to carefully handling relevant and meaningful data which will directly affect the business in the long-term. (Dykes, 2012) Collection stage: At this point of stage, large companies may spend amount of time on technical implementation such as multiple web domains and online marketing initiatives. (Dykes, 2012) Reporting stage: This is the last stage for companies move from Setupland to Actionland. This stage is important where you create report and distribute them to organization using a manual or preferably automated approach. (Dykes, 2012) TOOLS AND METHODS USED TO HELP MARKETER There are two types of web analytics, on-site and off-site web analytics. (Figure II) ON-SITE ANALYTICS On-site web analytics is used for marketers to measure a visitors activity when he browses on your website. This includes its drivers and conversations, for example which ads on landing page encourage more people to purchase and which title of information visitors click most. This data is used to analysis visitors online behavior and can be used to improve website or marketing campaigns audience response. Simply, on-site web analytics tools are used to analysis and measure behaviors of visitors journey and actual visitor traffic arriving on your website. For example, which landing page encourage visitors to make a purchase, what links visitors clicked on (from search engine to get to the site or came there directly) to the site, and time they spent and stayed on given page. Therefore, On-site web analytics measures of website in a commercial context. For the business, website became more important than ever before, it handles more information. Companies also need to know if their marketing campaigns are working on internet-based, just like John Shumway, the global vice president of product management at Akamai says marketing people are increasingly driving the need for we analytics. (Dave Chaffey, 2003) Firms can conduct on-site web-analytics through the following ways: Analytics Software Produced by Companies Some companies such as WebTrends and Google Analytics produce web analytics software that converts data by using combination of tables and graphs. It automatically monitors your websites traffic and highlights any significant changes,  thus, managers can easily understand and analysis the effectiveness of their campaigns. And, where visitors come from and which pages retain visitors the longest, and also, track visitors progress s they click though the site. As seen on Figure II.1. (Dave Chaffey, 2003) (Figure II.1) It can be simply shows daily visit on your website, type on traffic and time on site by country. Other technologies for data collection Other technologies companies used for data collection are eye tracking system and mouse tracking analytics. It is a key method for testing visitors behavior and areas they focus more often when they on a web page, and both eye tracking and e mouse tracking analytics studies offer businesses accurate and actionable results. Therefore, the result can be used to improve a web site or marketing campaigns audience response. Eye tracking system is utilized by many top enterprises such as Google. This tracking system uses specialist software to track internet visitors where the eyes land on a webpage. As shown on Figure II.2, Heatmaps areas are visitors look on more frequent on the webpage. (Ronan de Kervenoael, 2013) (Figure II.2) Similar to eye tracking system, Mouse tracking analytics  follows the mouse movements of internet users to simulate eye movement on a webpage. As seen on Figure II.3, the denser of the area is, visitor put more attention on that area of the web page. (Figure II.3) From the research, it has shown when both methods of testing are conducted simultaneously, in the result, they find out exactly what the visitors look at on the page which contains 84%-88% accuracy. In addition, both method of tracking analytics deliver valuable information to managers about visitors involvement and engagement with your website. This is vital to work out what changes you need to make in order to benefit your visitors experience as well as improve the website. (ClickTale, 2010) OFF-SITE ANALYTICS Off-site analytics data can be obtained for any website-including your competitors and partners. Which means is analysis the internet as a whole for the websites. Thus, the key differences of off-site web analytics measures from your potential audience (opportunity), share of voice (visibility), and buzz (comments). Unlikely to on-site web analytics only captures what happens when visitors visit and engage with your website, by using various technologies to help monitor and analysis website to create meaningful actions and results. However, as social website becomes more popular and ascendant channel for internet users, and everything becomes more transparent on social web, organization information are shared, spread on it, thus, through this platform, marketers are able to measure the latest buzz about website or organization.it is important for marketers to monitor not only what happens on the website but also outside of your website. Improving from what other people are saying about the company and provide products and services match customers requires. Off-site Web Analytics solutions can help businesses stay on the leading edge of overall trends.  (Monitoring Buzz With Off-Site Web Analytics, 2010) Firms can conduct off-site web-analytics through the following available software: Alexa and Compete There are numbers of web analytics software provided service to measure your competitors how much and what type of traffic are garnering to their site. Alexa  and  Compete are two free services help marketers to find top-level information, including the top searches people used to find the site, as well as traffic comparisons versus other Websites. For more comparison capabilities and a deeper level of demographic information, marketer can just simply upgrades their account. Similar to Alexa  and  Compete system offerings monitor and aggregate a wide swath of Web traffic, paid services from  Quantcast  and  Nielsen NetRatings also provide analytics tools and research related to online audiences, as well as online ad buying and selling. As by shown example of how Alexa provide services for marketers by monitoring and aggregating a wide swath of Web traffic from multiple sources to develop estimates for overall ranking and other factors. On the table 1 below, shows top 5 sites on the web. According to off-site web analytics is measuring about your competitors and monitoring the internet as whole website, it is obvious for marketers to analysis the market, so that company can generate more sales, reduce marketing costs, enhance campaign performance, provide better user experience, and reach specific target segments. As well as on table, more specific shows competitor daily/monthly search traffic and top queries from search traffic and more other details. Thus, research on your competitors and understand their strategy, is the advantages for the company to take step forward than others in the market. (Table 1) (Table 2) Co Tweet and HootSuite There are other tools like  CoTweet  and  HootSuite  are relative newcomers to the market when they looking further out into the social web. Especially for small and medium-size business that use tools to monitoring and engaging with social web. It started as management tools Twitter, but they are now expanding their support for other social channels such as Facebook and LinkedIn. It simply for an organization tracks the effectiveness of multiple marketing efforts in multiple social channels, and also from platforms. Because social web such as Twitter and Facebook, it creates more effective buzz to a company. Therefore, this platform is critical important for for small and medium-size business to enhance awareness. CoTweet is a web-based  social media management  and  analytics  tool. With CoTweet you can not only manage clicks on content you publish within the application, but also integrate any web analytics platforms with campaign codes and shortened URLs. Just like Bobowski believes it provides closed-loop reporting and allows marketers to associate revenue and other success metrics to social media activity. (Peters, 2011) As shown table below, CoTweet also provides updates and follow-up messages to be assigned to specific social media managers. Different knowledge of social media managers can responses immediately to appropriate questions and comments from followers, which shows to followers that there are person behind responding the questions. Also, from the questions and buzz marketers will know who he is talking with if question arise for as specific tweet. It helps marketers collected more accurate data and responded visitors needs. CONCLUSION This report has shown that Web continues to have growing importance in marketing efforts, therefore on-site and off-site Web Analytics solutions will likely become more crucial tools that lead to greater business success. This is supported by the number of toolset made available to businesses of all sizes to monitor and analyze web traffic on their sites in order to determine what is happening not only throughout the rest of the Web ecosystem but also in social media. Appendix There are other different online metrics collection methods that help marketers for analysis and understand visitors and purchasers. ID Technique Strengths Weaknesses 1 Server-based logfile analysis of site activity (web analytics) Directly records customer behavior on site plus where they were referred from Low cost Doesn t directly record channel satisfaction   Undercounting and over counting   Misleading unless interpreted carefully 2 Browser-based site activity data (web analytics) Greater accuracy than server-based analysis Counts all users, unlike the panel approach Similar weaknesses to server based technique apart from accuracy 2-  Ã‚  Ã‚  Ã‚  Ã‚  Limited demographic information 3 Panels activity and demographic data Provides competitor comparisons Gives demographic profiling Avoids undercounting and over counting Depends on extrapolation from limited sample that may not be representative 4 Outcome data, e.g. enquiries, sales, customer service e-mails Records marketing outcomes Difficulty of integrating data with other methods of data collection when collected manually or in other information systems 5 Online questionnaires Customers are prompted randomly every  n  th customer or after customer activity or by e-mail Can record customer satisfaction and profiles Relatively cheap to create and analyze Difficulty of recruiting respondents who complete accurately Sample bias tend to be advocates or disgruntled customers who complete 6 Online focus groups; synchronous recording Relatively cheap to create Difficult to moderate and co-ordinate   No visual cues as from offline focus groups 7 Mystery shoppers. Example customers are recruited to evaluate the site, e.g. www.emysteryshopper.com Strstructured tests give detailed feedback Also tests integration with other channels such as e-mail and phone Relatively expensive   Sample must be representative

People Who Changed the World

Nelson Mandela was born July 18, 1918 in Mutate, Transfer, South Africa to the chief of Moved, and after his father's death when he was only nine years old, he was raised by the powerful ruler of the Themes Tribe, Contacting Delineated (Book, 2009). His thoughts were organized and disciplined by his father and guardian, who groomed him to someday be chief. It was not by mere chance that Nelson Mandela became the president of South Africa (Book, 2009). Mandela was wise for his years, he dreamed of democracy for his people. He was educated earning a BAA degree in 1942 at University of South Africa.At the University of Watersides he worked on his law degree. Mandela and colleague, Oliver Tomb started South Africans first Black law firm (Book, 2009). Mandela fought tirelessly for the liberation of South Africa. In 1948 Apartheid became the official law of the land in South Africa. Each nationality in South Africa had to live in a separate geographic location, interracial marriage was not allowed, and South Africans had to be registered according to their race (Book, 2009). Mandela arranged a campaign to alleviate the dishonest laws.Charges of treason led him to prison and confinement on several occasions (Book, 2009). The Arriving Trial of 1964 became known all around the world. Mandela again charged with treason but, this time sentenced to life in prison with no chance of parole. Appeals for clemency came to South Africa from abroad and the New York Times editorialist the trial charging the government as the guilty party (Book, 2009). However, for the next eighteen years Mandela was restricted to a maximum security prison on Robber Island off the coast of South Africa.Prison was a mere hindrance for Mandela. His conviction to bring about change grew stronger. He led political study groups and put together Judicial appeals or other inmates while he himself was serving a life sentence (Book, 2009). The violence in South Africa was overwhelming and rampant throughout , killing many innocent women and children. In 1980, with strong suggestion from the NC, a campaign was set in motion by the Johannesburg newspaper to free Mandela (Book, 2009). A petition was drafted which thousands of people willingly signed to demand Mandela's freedom.Mandela was held in high regard, the brave representative of Black South African' fight for freedom (Book, 2009). In 1982 Poolrooms Maximum Security Prison became Mandela's next house of horror. The youth of black South Africans gained recognition and compassion from abroad and the government's rising international criticism of its laws had to be addressed (Book, 2009). In 1985 President Booth's attitude changed, Mandela was involved in secret government meetings. Meetings with the minister of Justice, Kebob Cosset were important and beneficial and led to a more promising future for Mandela and South Africa.February 1 1, 1990 Mandela was released from prison (Book, 2009). Months later Mandela set out on a world tour throughout North America and Europe. He was welcomed as a hero and world leader. In Great Britain he met with Prime Minister Margaret Thatcher. In the US he had discussions with President George H. W. Bush (Book, 2009). In 1991 Apartheid was no more, South Africa became a truly democratic, nonracial government. In 1993, Mandela and F. W. Clerk were awarded the Nobel Peace Prize for the peaceful termination of the Apartheid regime (Book, 2009).Also in 1993 another milestone was reached all South Africans were allowed to vote April 24, 1994. Mandela was elected first Black President in South Africa, he served from 1994 to 1999. Mandela and the government of national unity developed a program that testified blacks and attracted investments from abroad. In 1996 Mandela signed a new South African Constitution into law. The document made the government stronger, guaranteed expressions of freedom and minority rights. The lifelong dream of President Mandela was realized (Book, 2009).Mandel a continued to serve South Africa after he was no longer president (Book, 2009). He died in his home in Johannesburg December 5, 2013. Dry. Martin Luther King, Jar was an American Pastor, activist, humanitarian, and leader in the African- American Civil Rights movement. He was born January, 1929 in Atlanta, Georgia. Unlike Nelson Mandela, he was nonviolent in his pursuit for civil rights. He fought for civil rights until his assassination April 4, 1968 (Martin Luther King, 2011) He was born Michael King, Jar. To a Baptist minister in rural Georgia.Michael King, Sir. Adopted the name in honor of the German Protestant religious leader Martin Luther, which he later followed suit (Martin Luther King, 2011). Martin Luther King had a religious upbringing. His father and grandfather were both Baptist ministers. By the time he was 25 years of age he was the pastor at Dexter Avenue Baptist Church and had completed his Ph. D. In 1955 Martin Luther King, 2011). In 1955 The Montgomery Bus Boyco tt of 1955 spearheaded by Dry. King was a demonstration that led to change in the civil rights of black people.Rosa Parks refused to give up her seat to a white man, she was removed from the bus and Jailed. Rosa Parks and 5 other women appeared as ordered, represented by a lawyer, sued the court for segregation on buses (Martin Luther King, 2011). The Montgomery federal court ruled that segregation on buses violated the 14th amendment. The bus boycott came to an end December 1956 and the Supreme Court prohibited segregation on buses (Martin Luther King, 2011). Black people were no longer required to sit on the back of the bus.Also this courageous boycott aided in the dissolution of the Jim Crow Laws. In 1963, Martin Luther King, Jar. And his constituents assembled the famous March on Washington that congregated more than 200,000 people to the Lincoln Memorial. King made his most renowned, â€Å"l Have a Dream,† speech (Martin Luther King, 2011). In effect the Civil Rights Act of 1964 was constructed. The federal government has declared desegregation of public facilities illegal (Martin Luther King, 2011). While it did not resolve all problems of coordination, the law lessened racial restrictions.

HRM Case Johnson Assosciates

This case is about a software consulting firm, Johnson and Associates. The business was established in 1989 by James and Michael Johnson. The two brothers opened the business at a time when the computer market was prospering and the software market was estimated to grow from 17% to 20% worldwide. Their plan was to concentrate on three target markets for their products which included health and racquet clubs, independent insurance agents and wholesale distribution companies.The product that was being offered by the firm was a software that would automate day-to-day operational tasks for users and provide marketing information. The name of the software was ‘Club-Kit. Contrary to what the prevalent trend, the firm was focusing on one product. Generally in the market. Firms with many products were more successful. This was a problem for them, along with the fact that copies of successful software were made by competition and this declined the profit margin for the firms involved. T he firm comprised of four individuals, two brothers and two friends of theirs.James Johnson was the rains behind the product and had an inclination towards technology. Michael on the other hand was more charismatic and was responsible for marketing the product. Jackson and Wilson were the two friends on board with the venture. They had launched the business and were looking for ways to market the product. For that purpose Johnson and Associates should keep in mind the marketing mix elements in order to obtain success. The elements include distribution, price, promotion and the product itself. Mainstream advertising was a very costly option and the new firm couldn't afford it.The firm should rely on personal selling to a large extent and on advertisements in trade journals. Since Michael is a charismatic person he should go individually to people and try to market the product. Secondly trade journals are a very economical option for telling the details about the software. It could ma ke many people aware of the company and the product. Incidentally, the general trend was that Service and Support, instruction, distribution and marketing presence were key components to the success of specialized software.Hence the firm should focus on extending their reach as much as they can as they were focusing on just one specialized software. The decision of pricing the software had a divided vote, while two members were for keeping the price of the software fixed, the other two wanted it to be negotiable in order to attract customers. However I believe that they should set the price of the software at 700$. The overall reduction in price should be due to hardware, which wouldn't cause a decline in their profits.

Multiple Personality Disorder (MPD) Essay example - 756 Words

Multiple Personality Disorder (MPD) Dissociative Identity Disorder (DID) nbsp;nbsp;nbsp;nbsp;nbsp;Multiple Personality Disorder (MPD), which is now called Dissociative Identity Disorder (DID), is a Dissociative Disorder. This disorder is when a person has two or more distinct personalities that often control the person’s behavior. This disorder has many controversies because of the fact that it is not scientifically proven. nbsp;nbsp;nbsp;nbsp;nbsp;One personality is usually restrained and rather dull while another one maybe very outgoing and obnoxious. A person can have many personalities; there is no set number. Each personality acts different and the original personality usually denies awareness of the others. There have†¦show more content†¦Only one and that was the one who was a cruel, cold-hearted murder. I believe that this movie shows why they can not use this disorder in court systems. Because there is no way that you can prove that you have this disorder yet. The reason why this movie changed my views was because I felt bad for this person who was abused and had different personalities and if I was on the jury I would have let him go to. Now that I’ve seen this movie I would not have let him go. nbsp;nbsp;nbsp;nbsp;nbsp;Oprah also had someone on her show that claimed that they had Multiple Personality Disorder. As I was watching this I thought wow, this guy really does have this. He was a normal everyday guy with a family, a home, and a job. He spoke of having no memories of any bad child hood moments. He had fourteen personalities; one was a little boy that likes to color. Seeing this really confused me cause I didn’t know what to think, weather this disorder is a real disorder or if these people were just acting to get attention. nbsp;nbsp;nbsp;nbsp;nbsp;Psychologists have all different opinions of Multiple Personality Disorder. Many people think that it is caused from childhood memories, mainly bad ones where a child was physically, mentally, or emotionally abused. Most diagnosed people with Multiple Personality Disorder are women who have reportedly suffered from some type of abuse as children. Others say that these people are creating these personalities to cop withShow MoreRelatedMultiple Personality Disorder ( Mpd )1498 Words   |  6 Pagesarchives of psychiatry, Multiple Personality Disorder (MPD) is now known as Dissociative Identity Disorder (DID) is a very auspicious topic (Dorahy, Brand, Sar, Kruger, Stavropoulos, Martines Middleton, 2014). DID can be defined by a single individual carrying around two or more alternate personalities (that is alters) (Boysen VanBergen, 2013). The criteria for DID is amicable by the American Psychiatric Association’s Diagnostic and Statistical Manual of Men tal Disorders, fourth edition (DSM-IV)Read More Multiple Personality Disorder (MPD) Essay1153 Words   |  5 PagesMultiple Personality Disorder (MPD) Introduction: Multiple personalities is a dissociative condition in which an individual’s personality is apparently split into two or more distinct sub-personalities, each of which may become dominant at different times. People with multiple personality disorder suffer from internal chaos, roller-coaster emotions and terrible memories. They also present confusing confusing and contradictory images to their family and friends. But in spite of all this, MPDRead MoreEssay about Multiple Personality Disorder (MPD):1429 Words   |  6 PagesMultiple Personality Disorder (MPD): Have you ever been sitting day dreaming, or got lost in a book or work? After you finish the book or your work, you come back to earth and remember what occurred while you were day dreaming or lost in that book or work. With a person that has MPD, it is not that easily done with most. Most individuals that have MPD do not remember anything that had occurred within hours or minutes of the event. Some think MPD is a hoax created by movies such as â€Å"Three facesRead MoreMultiple Personality Disorder Essay1635 Words   |  7 PagesMultiple Personality Disorder Multiple Personality Disorder (MPD) is a mental disease that exists in about one percent of the population. Much research supports the existence of this disease and its origins, causes and effects on the people in who suffer with it. This essay will clearly define Multiple Personality Disorder along with a detailed synopsis of the disease itself. The diagnosis, alter personalities, different treatments and views will indicate the disease is real. The AmericanRead MoreMultiple Personalities Disorder Analysis1037 Words   |  5 PagesMultiple Personality Disorders (MPD), or what has been re-classified, Dissociative Idenitfy Disorder (DID), is a deliberating and frightening illness for the DID individual; as well as their friends and family. The meaning of DID (Dissoiative Idenity Disorder) usually means that a person has more than two self-states or identities, which often times appear like entirely different personalities. When one is under the control of one identity, the person usually is unable to remember some of the eventsRead MoreMultiple Personality Disorder1415 Words   |  6 Pageswe do still come back to reality. However, some people are diagnosed with a dissociative identity disorder or the popular multiple personality disorder (MPD). This differ from mild dissociation that all of us commonly experience. People who have this live a fairly complicated life. Sadly, people who have this experience traumatic physical, sexual or emotional abuse during their childhood. MPD is a severed form of dissociation from reality in which it reflects a person’s extreme lack of connectivityRead MoreMultiple Personality Disorder1423 Words   |  6 Pageswe do still come back to reality. However, some people are diagnosed with a dissociative identity disorder or the popular multiple personality disorder (MPD). This differ from mild dissociation that all of us commonly experience. People who have this live a fairly complicated life. Sadly, people who have this experience traumatic physical, sexual or emotional abuse during their childhood. MPD is a severed form of dissociation from reality in which it reflects a person’s extreme lack of connectivityRead MoreDissociative Identity Disorder ( Mpd )921 Words   |  4 PagesWhen most people think of mental disorders, many tend to think of depression, bipolar disorder, or even Post Traumatic Stress Disorder (PTSD). The one thing these three disorders have in common is they all can be associated with a disorder called Multiple Personality Disorder (MPD). A person with MPD â€Å"behaves as if under the control of distinct and separate parts of the personality at different times† (Bull). As research has advanced on the studying of MPD, researchers have deemed the official diagnosticRead MoreThe Theory Of Multiple Personality Disorder1486 Words   |  6 Pageslocation, name, age, or their entire identity (Residential). This could be multiple personality disorder- or MPD for short. Multiple personality disorder was first thought to be nonexistent, or extremely rar e, but now after thousands of diagnoses (Carter), multiple personality seems to be in the in the spotlight of psychological disorders. Though multiple personality disorder only became a legitimate psychiatric disorder in 1980, there had been cases reported before then. Various individuals believeRead MoreThe Three Faces Of Eve Essay1188 Words   |  5 Pagesintended to inform its reader about Multiple Personality Disorder and whether it is fact or fiction. This paper was intended to be contrived after watching the film â€Å"The Three Faces of Eve†, directed by Nunnally Johnson in 1957. The star of the film, Joanne Woodard, portrays the title character Eve White, who acts through the separate personalities of Eve White, Eve Black, and Jane. Despite the doctors in the film being able to explain Multiple Personality Disorder, the question still arises today as