Promotion & Price Research Paper Example | Topics and Well Written Essays - 500 words

Promotion & Price - Research Paper Example hannels can also be segmented in order to reach a wide range of people given that the business particularly offers services which can appeal to different people. Price discounts to regular customers will be used in order to create loyalty among them. Price discounts can also be offered during off peak seasons in order to appeal to the interests of the customers. The effectiveness of advertising and promotion will be measured through observing the performance of the organisation. An increase in sales means that the strategy is effective. Feedback from the customers can also be used to measure the effectiveness of the strategy used. The nature of the event will be used to determine the price and aspects such as duration of the event as well as the size of the delegation participating in that particular event will be used to determine the price. For instance, for every delegation, $300 is charged for day services and this will include itinerary such as food as well as other related refreshment. An additional $50 will be charged to cover overnight expenses. A 15 % profit margin will be used to calculate profit from the revenue generated. Our initial start up capital is $40Â  000 and we expect it to double in six months time. Our profit in six months time will be: Solomon M, Cornell LC, Nizan L, (2009). Launch! Advertising and Promotion in Real Time published online by flatworldknowledge.com. Accessed on August 8, 2011 at

Publix Brand Products And Name Brand Products Term Paper

Publix Brand Products And Name Brand Products - Term Paper Example This emanates from the fact that rival competitors may opt to retail widely known brands while Publix presumes to use solely packaged brands and ends up confusing the consumer (Davis, Melissa, and Jonathan Baldwin 233). Opportunities: The retail chain has the potential capabilities to grow the demand for its superior brands. For example, with an employee tally of over 100,000 in the 1,400 outlets, Publix management should focus on the employees for consumption of the brands, who reach the public (Plunkett 216). Threats: With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands. The most pressing issue to the outlet is the longevity taken for a brand to tame the desired consumer market (Davis, Melissa, and Jonathan Baldwin 248). Competitors: Publix’s brands compete in two distinct dimensions. First, the dairy, deli, and bakery products compete with widely recognized brands from specialized companies. These rivals pose threats to the growing retail chain as they generate enough revenue, which they can use to compete effectively. The competitors include BI-LO, Piggly Wiggly, and Ingles among others (Plunkett 249). The fact that these competitors have diversified throughout considerable American markets implies stiff opposition for market entrants thus; Publix may be harbored from entering new markets on a future date. On the retail chain platform, Publix competes with giants, for example, Target, Wal-Mart, and Costco who also owns in-house brands. These competitors pose drawbacks to Publix operations. Product offering: The chain store giant ranked among the most competitive chain stores in the U.S.A because of its continuous urge to produce and avail healthy nutrition to the clientele group. For example, the Aprons’ branding criteria have continuously won consumer loyalty as Americans find it salient in the provision of various delicacies for use in their homes and food kiosks (Plunkett 250).